The Hovercraft Club of Great Britain is the national membership organisation for racing and recreational hovercraft in the UK. They organise a national racing championship, contested over six to eight racing meetings around the country each year. Usually held over a weekend or bank holiday weekend events take place in a wide variety of locations on courses made up of both land and water sections.
The Club approached us looking to commission a video company to produce a professional promotional video to capture the excitement and high energy of hovercraft racing in the UK. Historically the club had relied on members videos and had never worked with a professional film company to produce promotional films or videos.
The new corporate film was to be used to help attract new members and sponsors and was to be officially premiered at the Annual General Meeting of the club.
We proposed a two day shoot to capture all the action at one of the national race meetings in the UK.
Over two days we filmed a number of races in high definition from a variety of different angles with two professional cameras and a specialist POV camera to capture the action close up on board a hovercraft.
To help capture the essence of club membership and the atmosphere of the race meeting we proposed interviewing a number of officials, race participants and other race goers.
Audio was captured separately via a sound operator with boom microphone.
To help bring pace and excitement to the film we proposed a fast cut edit interspersed with short ‘vox pops’ to be accompanied by a high octane sound track.
We delivered a high energy promotional film capturing the excitement of a typical race meeting interspersed with vox pops from officials, members and other race goers. Two cuts of the official promotional film were provided to the client – a 2.40 version and a 1.40 version.
The main film was topped and tailed with animated logo, relevant titling, music and corporate end frame. A timecoded first cut was provided to the client for any additional input or amends after which the final edits, colour grades and captions were completed and each cut was provided as high definition downloadable files.
The main promotional film was premiered at the Annual General Meeting of the Club – and received spontaneous applause and a standing ovation from members and sponsors! The film has stood the test of time and six years on still welcomes visitors to the home page of the club website.
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