If you’re reading this, it probably means that you’re trying to figure out the best way to market your business, drive more traffic to your website and ultimately get more customers. There are so many different ways to market a business that it can be really difficult to choose what’s best for you and your business. This short guide will give you five simple reasons why video needs to be a key part of your marketing mix.
We’ve all heard the expression that “a picture is worth a thousand words.” Well, video is worth way more than a thousand words — in fact an incredible 100,000 words, to be exact! This is because people retain information from watching video between 42% and 88% more than from reading text on a page. This means that using video as part of your marketing strategy is a great way to help educate and inform your audience. Which is why there is such a massive demand for video content right now — people are seeking out videos because they’re more engaging and helpful than traditional text content.
There are loads of studies, research and evidence that proves video works. According to HubSpot 71% of people prefer video over other marketing content, 81% of people say that video content is helpful in deciding what products to buy and a whopping 94% of people use online video to research a business, product or service – enough said!
Video marketing is a great way to build your brand. When you create and share videos, you have the opportunity to really showcase your brand’s identity, mission, and value proposition. When consumers see your brand’s logo or hear your company name, they’ll associate those things with a specific message or feeling. You can use video to make sure that the message your brand is associated with is the one that you want it to be.
Including video marketing as part of your marketing strategy helps grow the business’s bottom line. People are more likely to purchase a product after watching a video about it. In fact, companies that use videos in their marketing generate 74% more sales than those that don’t. When you create a video about your company or products, you can easily direct people to your website, email or phone contact details – or better still get them to sign up to your email list to find out more or offer special discounts within the video.
And finally, another reason (just in case you needed one) why you should be using video marketing is because it’s a great way to help build your email list. Video is one of the best ways to market your business and drive traffic to your website. And one of the best ways to make sure that this traffic converts into leads and sales is to build your email list. When you create and use video content you have the opportunity to connect with people in a way that no other type of content can. With video marketing, you can use a call to action at the end of your video to encourage and inspire viewers to sign up to find out more.
So, there you have it – five quick fire reasons why you should be using video as part of your marketing mix.
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